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Event Marketing

Facebook Event Image Size and Best Practices Guide (2018)

April 18, 2018

This article is about choosing and sizing cover images for your Facebook event page (not your personal profile, company or organization page). Before we get into it, let’s start by answering the question that most likely led you here: what size should your event’s main photo be?

TL:DR version: As of April 2018, the ideal Facebook event banner size is 1920px width, 1080 pixels height.

Using these dimensions should ensure your images appear in the highest resolution on all screen sizes, and prevent automatic cropping. Read on to find out we reached this conclusion, and to learn additional tips and best practices for Facebook event photos.

Why you shouldn’t mess up your image sizes

First impressions matter, and nowhere is this truer than in social media. Your Facebook event is often the first time ticket buyers are introduced to your brand’s digital presence, and the cover image you choose for your event is likely to be the very first thing they see. If your image looks low-res, unprofessional or shoddy, this could directly affect the way potential customers perceive your event line, and end up hurting your bottom line.

Clearly your event’s cover picture matters. You want it to perfectly capture your brand identity, stir excitement in your audience, and get fans hyped and ready to make a purchase. Before all that though, you want your Facebook photo to be the right size – otherwise it could get cropped, stretched, or otherwise mutilated by Facebook.

This doesn’t look great

Choosing an image that’s in the right dimensions and aspect ratio will prevent this cruel fate from befalling you. But what would that right size be?

The ideal size for your Facebook image

For such a simple question, it’s surprisingly difficult to find a consistent answer. On the front page of Google, we found 1920 x 1080px, 1200 x 628px, and 1000 x 524px.

While all of these will probably look okay in most cases, we’re going to have to go with 1920 width, 1080 height as the dimensions to use to ensure your photo looks really crisp and nice on all devices. These numbers seem to be the majority opinion online, and we also ran some tests of our own to verify them.

Looking for more info on recommended dimensions for images on other social network? Check out our guide to image specs on Facebook, Instagram, Twitter and Snapchat.

Since Facebook has a history of erratically changing required image dimensions across the board, we’ll update this post at the beginning of each month so you can be sure it’s always up-to-date.

At the very least, stick to the aspect ratio

If, for whatever reason, you don’t have an image that size, you can also get away with much less. 600 x 315 will work, and even a few px less on either side. However, keep in mind:

  • Smaller images might appear blurry on certain display (e.g. tablets)
  • Even ignoring size, you should make an effort to stick to the recommended aspect ratio (the ratio between the image’s width and height) in order to avoid cropping.

Where your image will appear, and at what sizes

As an event marketer, the first place you think of your event photo image appearing is the banner of your event page, at the top of which it will be displayed in all its glory. However, it’s very likely that more people will actually run into a smaller version of your image on their Newsfeed, or a really tiny one in their Suggested Events tab.

This means you should probably avoid using an image with a lot of fine details or small print, which might be difficult to discern when the image is downsized.

Here are some of the sizes your image might appear in:

  • News Feed (desktop): 470 x 174px
  • News Feed (mobile): 560 x 208px
  • Banner (top of page, desktop): 500 x 262px
  • Banner (top of page, mobile): 400 x 224px
  • Suggested Events (right column, desktop): 83 x 81px (cropping is unavoidable here)

Tips and Best Practices

Now that you’ve got your event photo size straight, here are a few other things you might want to look out for to nail the next cover image for your event:

  • Include important details in the image itself: e.g. for a club night or music festival you might want date, venue and notable artists in your lineup. These details are critical, so you want to make sure visitors see them right away – but try to strike a good balance here, where the text isn’t dominating your entire image but is still legible at smaller sizes.
  • Don’t be boring: there’s a lot of stuff on Facebook. You’re competing with a thousand other shiny distractions vying for your audience’s attention – use a unique concept or eye-catching visual design to really stand out.
  • Know your audience: be aspirational. Choose images that your audience will identify with, positioning your event as the place for people like them to be. This rule applies whether you’re running a trance festival or a database convention.
  • Up to 20% text: For ads, Facebook doesn’t allow images with a high proportion of text-to-image – as a rule of thumb, try to keep your text at no more than 20% of the image. Keep this in mind if you’re planning any paid promotion around your event, because Facebook will happily disapprove ads that don’t follow their rules. You can use this tool to check your images in advances.

Do you have a Facebook page that looks fabulous but doesn’t seem to be getting enough Likes and Follows? Read our previous article on
how to promote your event on Facebook, or discover out how you can use our event marketing platform to grow your social media following.

Audiencetools Team

Author Audiencetools Team

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