Take Your Event Marketing To The Next Level

By March 26, 2018Data

This week we’re celebrating the official release of our Audiencetools Application Form!

Launched across 10 different events, including SENSATION AUSTRALIA, the platform has seen a constant 30% increase in social reach and engagement across Facebook, Twitter, Instagram and Snapchat for our clients.

Designed to be used throughout your announcement and pre-sale period, the Application Form simplifies your data capture and registration process, making it easy and fun for fans to use.

SO HOW DOES IT WORK?

Encouraging sign ups with Facebook, the Application removes the now-outdated task of manually entering your details into a form. Plus, as the event organiser, you capture rich, relevant information about each of your fans.

WHAT ELSE DO I GET IN ADDITION TO THE DATA?

The second stage of the Application encourages fans to connect with your social pages – a fantastic way to grow your social following if you’re a new event, and the step that will set your registration process apart from competitors.

We currently integrate with Facebook, Twitter, Instagram, Snapchat, Youtube, Spotify and Pinterest, and the process for fans to follow you is streamlined and on-brand. They don’t even have to leave the page!

I WANT MY EVENT TO GO VIRAL, HOW DO I GET MY FANS TALKING?

We know how difficult (and time-consuming!) it can be to get your event to stand out on social media, so why not get your fans to do it for you?

To get people talking about your event, we’ve added a step to our Application that harnesses the energy from fans at their peak excitement levels and encourages them to share this with their friends.

Straightforward integrations make it easy for your fans to start the conversation on Facebook, Twitter or direct to their friends in Messenger. No copying of links or opening of new tabs required!

NOW THAT MY FANS ARE TALKING, HOW CAN I KEEP IN TOUCH WITH THEM?

Every event should have a Facebook Event to go along with it – it’s the best way to see exactly how many people want to commit to attending your event, and also a fantastic way to get in contact with your most relevant audience.

The final step of our Application encourages fans to ‘Click Attending’ on your Facebook Event, allowing you to continue building a relationship and creating buzz around your event amongst a qualified audience.

HOW CAN I TAKE MY REGISTRATIONS EVEN FURTHER?

Have you considered running a competition or ticket giveaway as part of your launch? To boost your sign up numbers and get hold of that valuable data, we can incentivise each interaction that fans carry out with your brand.

Follow your Snapchat? Share the event with their friends on Facebook? Each interaction increases fans chances of winning.

Our clients who have implemented the competition mechanic have seen a massive uptake from fans, with a significant increase in follows and shares across social media.

Audiencetools Team

Author Audiencetools Team

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